While serving on the board of a Philadelphia college I raise the issue of a development plan for the college at a development committee meeting. The committee chair asked, "How much would that cost, you know to have a consultant help us create one?" I replied, "From my experience, approximately $30,000, but as a board member I'll do it pro bono." Time consuming as it is a development plan is not difficult to create. Development should be strategic, dynamic, and assertive. To be strategic, planning is necessary.